SHE TRAVELS, SHE DECIDES: UNDERSTANDING THE POWER OF WOMEN IN TRAVEL AND HOW TO CATER TO THEM
SHE TRAVELS, SHE DECIDES: UNDERSTANDING THE POWER OF WOMEN IN TRAVEL AND HOW TO CATER TO THEM
Blog Article
EVERYDAY IS INTERNATIONAL WOMEN’S DAY WHEN IT COMES TO TRAVEL DECISIONS
As we celebrate International Women’s Day and National Women’s Month in March, it’s critical to recognize the significant role women play in the travel and hospitality industry. Women not only make up a substantial portion of travelers worldwide but also wield considerable influence over travel decisions for families, friends, and solo adventures. Understanding what women seek in their travel experiences is not just a matter of equality; it’s smart business. Let’s delve into how women make travel decisions, what they’re looking for, and how travel and leisure companies can cater to their preferences to boost their bottom line.
SHE’S CALLING THE SHOTS
Statistics reveal that women are at the forefront of travel decision-making. According to a study by Forbes, women make 80% of all travel decisions globally, controlling a spending power of $73 billion annually in the U.S. alone. This includes everything from destination selection to booking accommodations and planning activities. Additionally, research from the Boston Consulting Group shows that women contribute to 70% of overall travel spending worldwide. These numbers underscore the significant economic power women hold within the travel industry.
WHAT WOMEN WANT
When it comes to travel arrangements, women prioritize safety, comfort, and memorable experiences. They often look for destinations that offer cultural immersion, outdoor adventures, wellness retreats, and opportunities for relaxation. Family-friendly amenities, like childcare services and kid-friendly activities, are also important for women traveling with children. Solo female travelers seek destinations and accommodations that prioritize their safety while also offering opportunities for connection with other like-minded travelers.
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